OUR STORY
BEHIND THE BRAND
Ian and Eli White, founders of Workman, were raised in a close-knit, trade-focused community in rural Nebraska. Growing up, their father owned a business centered on trades, and they witnessed firsthand the underrepresentation and lack of appreciation for tradesmen. This inspired them to take action. Since its inception in 2022, Workman has been dedicated to crafting gear and apparel that represents the hard-working men and women of the blue-collar workforce.
GIVING BACK
HERE'S TO YOU.
When you buy something from Workman, you’re doing more than just shopping — you’re helping us make a real difference. We’ve donated to charities that support folks in the trades, as well as first responders and military veterans and we don't plan on stopping. Thanks for being part of our community and helping us make a real difference.
OUR VALUES
Our mission is simple: to create gear and apparel dedicated to support & represent the trades.
Our gear is designed for hardworking men and women who rise each morning to support themselves and their loved ones. We stand by them, embodying the blue-collar spirit of grit, determination, and pride.
From the fearless crews of the off-coast Rugged Roughnecks to the resilient Southeast Loggers, we stand for one principle: every trade deserves recognition.